Starface
Starface is where you’ll find skincare that treats acne with kindness. In 2019, I worked with design studio Someone and Others and founders Julie Schott & Brian Bordanick to create the brand’s TOV ahead of their launch. Starface’s socials spoke from the POV of a cute yellow cube called Big Yellow, so I worked as his ghostwriter. For two years, I helped grow Starface with copy for Instagram, Twitter, email, web, packaging, new product launches, and out-of-home campaigns.
I created the big brand tagline “More fun for your face,” which appeared in Target and Superdrug stores during the brand’s retail launch. In my time with Starface, we launched new skincare products, rainbow stars in support of Pride Month, a collab with Hello Kitty, and much more.
̌