At Glowbar, expert estheticians address your unique skin concerns with targeted treatments in a 30-minute facial that uses professional-grade products and delivers lasting results. I worked with Michelle Mattar on brand strategy, messaging, and copy for Glowbar’s website and the interiors of their Tribeca location. Post-launch, I worked with Practice and wrote copy for Glowbar’s product-focused signage as they expanded their retail presence.

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