Launched by the same team behind Starface, Futurewise is skincare that supports your moisture barrier and makes your face feel really good. They launched in 2022 with a three-step moisturizing system based around the basic concept of ‘slugging’: if you layer on moisturizers and seal all that hydration in with a cozy occlusive layer, then your skin can stop being dry/irritated/angry and start being juicy. I worked on social and email marketing copy throughout 2023, then I partnered with Futurewise in Q1 of 2024 to kick off work on a new brand book and refine their overall storytelling strategy. Founder Julie Schott and I talked about how to treat their slug mascot like the Zoloft blob, she talked about that POV in Elle.

After our work together, Futurewise went forward with a more memorable social presence, snappier copy, the sweet launch of Lip Slug, and a renamed face wash I proudly dubbed Face Melt. And I’m in the slug club forever, obviously.

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